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Open Corporate

 

brief :

Create a typeface for a new corporate bank aimed at undergraduates and postgraduates. The typeface has to be friendly whilst retaining authority

concept :

The concept was to create a rounded typeface which removes the harsh and corporate persception of banking

outcome :

The outcome is open_corporate, a new typeface which is based on the letter 'o' due to its round and welcoming quality

medium :

/typography

/print